General contracting is a high-ticket, long-cycle sale. The wrong lead wastes an hour of your PM's day. The right lead is a $40K–$400K project. The gap between the two is the difference between profitable and busy.
Most GC websites are portfolios. Nice photos, a phone number, maybe a form that goes to a dead inbox. Leads that do come in are unqualified — no scope, no budget, no timeline. Your PM spends the morning on the phone learning that half of them are looking for handyman work.
Meanwhile the ads you're running are optimized to "contact form submission" — which is why the form is full of tire-kickers. The bidding algorithm did exactly what you told it to do.
We rebuild the intake end-to-end. Scope, budget range, and timeline are captured up front — by an AI agent that qualifies during the conversation, not a form field that scares people away.
Then we retrain the ad platforms to bid toward booked estimate appointments, not raw form fills. Your ad spend gets pointed at the leads that actually turn into projects.
AI agent captures project type, budget range, and timeline before booking the estimate call.
Service pages per project type + service area. Kitchen remodel, bath, addition, basement, whole-home.
Local Services Ads for the immediate-intent queries; Google Search for the longer research cycle. Both wired to booked-estimate as the goal, not clicks.
Structured before/after project pages. The single highest-converting content type for GCs.
Free 30-minute audit. Punch list within 24 hours.